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Your personal invitation to join is still the best way to recruit new Scouting members, but to support these efforts, here are some of our major marketing initiatives underway.



Our Scouts at Fox 9 teaching archery
Our Scouts at Fox 9 teaching archery
Your personal invitation to join is still the best way to recruit new Scouting members, but to support these efforts, here are some of our major marketing initiatives underway:

  • Join Scouting Digital Billboards – At least 12 boards from August 21 to September 19, all Twin Cities drivers should see one an average of 3 times.
  • Radio ads on KDWB and KOOL 108 sponsoring traffic and weather 9/11 - 19, featuring endorsements by Dave Ryan and Adam West – hosts who have been and continue to be positively influenced by Scouting
    Adam West of KOOL108Dave Ryan of KDWB
  • Television Ads on Nickelodeon and the Cartoon Network (plus a bonus ad on Monday Night Football) – Voiced by Dave Ryan, the ads show our superhero theme with the fun and adventure of Scouting.
  • Television Appearances – Youth members will be demonstrating archery with one of our mobile ranges on three of our local television stations:
    1. Fox 9 Sunday Morning – Sunday, September 17 about 9:30 AM
    2. KSTP 5 Twin Cities Live –Monday, September 18 sometime between 3:00 – 4:00 PM. WATCH HERE
    3. WCCO 4 Morning Show – Tuesday, September 19 at 5:20 AM and 6:20 AM on the Rooftop. WATCH HERE
    4. CCX Media - Northwest Community Television 12 - Monday, September 18 Interview on 4:00 PM Newscast, replayed throughout the day. WATCH HERE 
  • Facebook Ads – Promoted content to reach out to parents of Cub Scout age boys, especially Moms
  • Digital Influencers – “Mommy Bloggers” who will promote School Night for Scouting by sharing Scouting highlights and explaining why it’s a good program for kids and families.
  • Print Ads – In publications targeting major ethnic communities, community education catalogs in districts with limited school access and community papers in those areas as well.
  • Scouting Adventure Summit Climbing/Ropes Course at the State Fair - We set a new record for participants with 6,558 climbers, topping our previous record set last year of 6,120. Of these, nearly 1,100 expressed interest in joining Scouting, up from 1,002 last year. All received an email thanking them for visiting and an invitation to continue the adventure with links to HeroScouts.org and to the Girl Scouts River Valleys websites. Boys who indicated an interest in Scouting received a second, personal email invitation to attend School Night for Scouting or to join right away at HeroScoutis.org.

These, combined with local yard signs, posters, T-shirt/Frisbee joining incentives and school flyers will help to spread the word. We’re asking everyone to supplement these efforts with the most powerful of all recruitment tools - your personal invitation to join, sharing why your son and family are involved.

Airing on Nickelodeon and Cartoon Network

Billboard Designs

One of our Billboards

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